“Illuminate was the very first design we ever created,” says Creative Minds and Visions designer Kelly Mort. “We took our logo, took some greens and yellows and made it look like it was illuminating through the bulb.”
The light bulb is a symbol not only of ideas, but of creativity, which is at the foundation of CMV’s mission. This is not just a clothing company, but a community that seeks to inspire thinking. With fresh ideas and an “outside the box” way of looking, we can all work together to make the world a better place.
The tree represents community. Different branches stand for different paths that people take. Together, they are the world. Trees also represent knowledge, and CMV believes in sharing what we know in order to improve our society. More importantly the tree represents life, and promotes ideas of wellness and prosperity.
Bringing the tree and light bulb together is meant to give the idea that being passionate and working together is the best way to grow as a community.
“It’s very simple,” continues Kelly. “But one of our more popular designs and there are many people that have that shirt.”
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